As many of you might know because you either subscribe to personalized, monthly boxes or have seen them advertised on different social media platforms, this same concept is available for dogs. BarkBox offers themed boxes that, as their website states, "delivers monthly toys, treats, and crazy dog joy." Unless you are a dog parent, you most likely have not seen BarkBox's advertisements because you are missing the key to their target segment: owning a dog. However, companies such as Birchbox, graze, Allure Beauty Box, and Book of the Month all share the same concept. Offering personalized items on a monthly basis.
A lot of the time, the ads on Facebook are based off of previous search history. Because I'm in the process of adopting a dog, I've been combing the internet for everything I'm going to need to be a successful dog mom. As a result, BarkBox has popped up repeatedly as a sponsored ad along my news feed on Facebook. Furthermore, I was scrolling through Pinterest over the weekend and saw pins about BarkBox that had been promoted by the company to pop up in my search of all things dog related.
In class last week, we talked about Pinterest and how it is a conversion powerhouse - averaging order values $10 higher than the one's from Facebook, which is fascinating when you really think about it. Because users on Pinterest spend more per order on average than Facebook, I think it would immensely benefit companies that are not already using Pinterest's promoted pin option to reconsider why they aren't using it if their target market(s) are actively engaging on Pinterest.
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