Last December, MarketWatch published a video about famous dog Instagram accounts that make anywhere from $1,000-$10,000 per post. I don't know about you, but I think I just found my life's calling. Now, all I have to do is adopt a dog.
A friend of mine recently created an Instagram account for his Brittany. In less than three weeks his dog had over 3,000 followers, which astonishes me. As you know, I am an avid dog lover and follow more dog accounts on Instagram than I'd like to admit. However, I had not taken the time to think about how many dog accounts exist. I made one for the guide dog I raised for the Guide Dog Foundation for the Blind, but I didn't think anything of it beyond wanting to share cute pictures of Jetta. There is an entire community of dog owners with Instagram accounts for their dogs that are cashing in on something they are passionate about. Additionally, for every "famous" dog Instagram account, how many accounts are there that did not hit the lottery in followers?
Furthermore, I was fascinated by what was mentioned at the end of the video about pet specialty stores needing to notice this trend and stay ahead of it. Social media is like kudzu. It appeared and can't seem to die. Because of this, a lot of industries have had to factor in certain things to accommodate any changes from trends that pop up on social media overnight. I think this is one example that truly shows the power of social media and the ripple effect it has into other industries.
Instagram puppies are such, such a big thing! It was only a matter of time before certain industries showed an interest in capitalizing on this trend. As crazy at it seems, we definitely have to question where it goes from here. How can companies actually capitalize on this to bring benefit to both the consumer and the loyal followers of these precious pooches.
ReplyDeleteWhat a crazy trend that people are making money off of their pets. I wish I could do something like this, however, I am not sure my pets would be that interest ing.
ReplyDeleteI follow one too many golden retriever accounts on Instagram. It's insane that pets like "Doug the Pug" will make more money than I ever will. But it is a great way for pet specialty stores to get exposure by doing countless sponsored posts.
ReplyDeleteI think it's amazing that 1) there is such a big social media following for pets, and 2) that there is such a big opportunity for pet stores/adoption centers/etc to use them to their advantage! You're absolutely right, for every one that does extremely well, there are thousands that don't! It's crucial to see what works and what doesn't.
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